Tag: pricing on purpose

Pricing on Purpose. How to Price for Value & Profit?

Successful companies develop and adopt pricing structures that communicate their value proposition. Chances are, most of your customers aren’t price-sensitive as much as they are value-conscious.  You can positively impact the company’s bottom line and increase market share with the right pricing strategy.  A recent survey conducted by Bain and Company revealed that most CEOs… Read more »

Common Mistakes that Hurt Profits

In order to stay competitive and profitable, companies must continuously ensure their pricing structure communicates their value proposition. Chances are, most of your customers aren’t price-sensitive as much as they are value-conscious. With the right pricing strategy, you can impact the company’s bottom line and its ability to serve your customers and employees well. In… Read more »